Paruthi – (blog)

Client: Upasana (

From organic food, to organic clothes, from recycling to preserving, more and more people are being conscious that we need to act to save our environment, but it isn’t just the environment that needs to be saved, its also our resources, which include our heritage, our culture, our know-how that has been established through centuries of humanity evolving in balance with nature.  To preserve isn’t the question any more, but rather how to ensure a large enough movement in our society so as to make this action sustainable, for it is pointless if it affects a minority.  So what are you ready to do?

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